Danielle F. Brennan
I build worlds where audiences feel something — and come back for more.
I'm Danielle F. Brennan. For 17+ years I built the brands, audiences, and campaigns behind one of the most recognized names in media — leading content, streaming, and editorial strategy at NBC News Digital and TODAY.com at NBC Universal.
That means a homepage visited by 75M+ people a month. A streaming brand with 3.5M+ hours watched monthly across Peacock, Roku, and Amazon Fire. Live-event campaigns that capture the internet in real time. Newsletters people actually want to open.
My work lives where story, strategy, and scale meet. I run creative like a showrunner and manage programs like an operator — translating brand vision into audience behavior, and audience behavior into what gets built next. I've grown new verticals from scratch, rethought how a legacy brand sounds on your phone, and built editorial cultures rooted in inclusion and craft.
Based in New York City. Ready for what's next.
Core Strengths
Content, Brand & Audience Strategy · Editorial Leadership & Newsroom Transformation · Homepage, App, Streaming & Live Programming · Inclusive Storytelling & Vertical Development · Cross-Platform Collaboration · Team Building & Culture
NBCUniversal GEM Award — For leadership that goes beyond expectation, inspiring collaboration and creativity across teams.
